Curating the Right Business Name

Coming up with the perfect business name feels a bit like naming a child—you want it to be memorable, meaningful, and something you won’t regret later. Your business name is often the very first impression potential customers have of you, so it’s worth putting some love and strategy into the process. A great name not only sticks in someone’s head but also hints at what you do and the vibe you bring to the table.

Start by brainstorming words and ideas that connect to your brand values, industry, and ideal customer. Don’t just think literally—sometimes the best names are inspired by feelings, visuals, or stories that capture the heart of your business. For example, a bakery doesn’t have to be called “Sweet Treats”; it could be something more unique like “Butter & Bloom,” which conveys both product and personality. Jot everything down, even the weird ones—you never know which will spark gold.

Next, think about clarity and simplicity. A name that’s hard to spell, too long, or easy to confuse with another business will work against you. Test your favorites by saying them out loud, imagining them on social media handles, and even doing a quick Google search to make sure you’re not stepping on someone else’s toes. The easier your name is to remember and type, the easier it’ll be for customers to find you.

Finally, pick a name that grows with you. Maybe you’re starting as a local florist today, but what if you expand into events, gifts, or online services later? Choosing something versatile means you won’t feel boxed in as your business evolves. At the end of the day, your business name should feel like “you”—something that excites you every time you say it and makes your audience curious to learn more.